A Conversation with John Fisher, Founder of The New York Injury & Malpractice Law Firm
Nov 26, 2024
Recap:
In this episode, Joey chats with John Fisher, acclaimed author and law firm owner, about leveraging books as a powerful branding tool. John shares how his three books, including The Power of a System, have positioned him as an industry leader and attracted valuable referrals and speaking opportunities.
He stresses that not every lawyer needs a book—success comes from focusing on your passions, whether writing, podcasting, or another medium. John also highlights the importance of genuine relationship-building through newsletters, personalized gifts, and consistent outreach. For those inspired to write, John offers tips on crafting a masterpiece that can transform a legal career.
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Show Notes
00:00 - Introduction to the episode and Joey introduces John Fisher
03:00 - The story behind John’s first book, The Power of a System
06:00 - How a book helped John win a multimillion-dollar case
08:45 - Should every lawyer write a book? John’s advice on finding your passion
14:00 - Tips for starting a book: leveraging existing content and setting realistic goals
16:45 - Using a book as a cornerstone for branding and referrals
19:00 - Building relationships with referral partners through newsletters and gifts
26:00 - The value of authenticity and core values in law firm branding
29:30 - Self-publishing vs. professional publishing: John’s insights
36:15 - Final thoughts: staying committed and going “all in” on your goals
38:00 - How to connect with John Fisher and request free book copies
