Hosting Educational Webinars to Get Clients: Virtual Estate Planning with Laura Cowan
Jun 24, 2024
Recap:
In this episode of the Passive Income Lawyer Show, Joey interviews Laura Cowan, an estate planning attorney who has effectively used educational webinars to grow her practice. Laura shares her journey of starting her estate planning firm in New York City in 2016 and how she transitioned to virtual webinars during the COVID-19 pandemic.
Laura emphasizes the importance of hosting educational webinars, especially for attorneys who are not yet receiving consistent referrals. She explains how webinars can serve as a valuable tool for educating potential clients about the importance of estate planning, ultimately leading to more consultations and client conversions.
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Show Notes
00:00 - Introduction and episode overview with Laura Cowan.
01:00 - Laura's background and start of her estate planning practice.
02:00 - Transition from in-person workshops to virtual webinars.
03:00 - Importance of educational webinars for estate planning.
04:00 - Overcoming the fear of public speaking and technology.
06:00 - Building client relationships through webinars.
08:00 - Structuring effective webinars and the importance of Q&A.
10:00 - Promoting webinars 10 days in advance.
12:00 - Using email and text reminders to boost attendance.
14:00 - Creating follow-up campaigns for attendees and no-shows.
16:00 - Strong call to action: booking consultations.
18:00 - Leveraging tools like MailChimp and Zapier for automation.
20:00 - The impact of webinars on growing a law practice.
22:00 - Encouragement for lawyers to start using webinars.
24:00 - Closing thoughts and invitation to connect with Laura.
